B2B Sales · Business Development · GCC

Closing complex deals across the Gulf.

Demo-led, field-driven seller of IoT, hardware-attached SaaS, and enterprise software — from short transactional cycles to long CFO-level enterprise sales.

Nishad — B2B Sales & Business Development
Dubai · Open to GCC relocation
8+
Years in B2B sales
AED 1M+
Revenue closed
600+
Live demos & POCs
75%
Proposal win rate
Profile

Two engines: field IoT sales and CFO-level enterprise software.

A hunter and a farmer in equal measure — equally at home running an on-site install or pitching disclosure platforms to a finance director.

B2B sales professional with 8+ years across the GCC, India, and the wider MEA region. At Synosys, I built UAE territory from scratch — closing AED 1M+ in compliance-led IoT deployments with 600+ live demos, a 75% proposal win rate, and 95% renewals.

Most recently at SAM Corporate, I sold CCH Tagetik, SAMESG, and Cleversoft to CFOs and Sustainability Heads at firms listed on ADX, DFM, Tadawul, Muscat Exchange, and Bahrain Bourse — bridging hardware-led field sales into long-cycle enterprise software.

  • 01

    Demo-led field selling

    Live POCs, on-site installs, and proof-of-concept closing — not slide decks.
  • 02

    CFO & executive engagement

    Multi-threaded enterprise deals with finance directors and sustainability heads.
  • 03

    Compliance-driven deployment

    Audit-ready rollouts under ASATEEL, SecurePath, and GCC disclosure mandates.
  • 04

    AI-enabled sales workflow

    Cut per-account research from 45 min to 5 with AI qualification playbooks.
Career

Work experience

Eight years of B2B selling — paint and channel sales in India, IoT field sales and enterprise software in the GCC.

Jan 2026 – May 2026
SAM Corporate LLC
Dubai, UAE

Business Development Executive — Enterprise SaaS (CPM, ESG, IFRS)

  • Reactivated 200+ dormant logos in Q1 via 500+ outbound touches across call, email, LinkedIn, and WhatsApp.
  • Pitched CCH Tagetik (CPM, IFRS 16), SAMESG (ESG — GRI, ISSB, TCFD, CSRD), and Cleversoft (IFRS 17) to CFOs, Finance Directors, and Sustainability Heads.
  • Covered banking, insurance, real estate, industrial, and pharma firms listed on ADX, DFM, Tadawul, Muscat Exchange, and Bahrain Bourse.
  • Cut per-account research from 45 minutes to 5 by designing an AI qualification workflow; rolled it out across the commercial team.
Nov 2022 – Dec 2025
Synosys Technologies LLC
Dubai, UAE

Business Development Executive — IoT, GPS & Fleet Tracking

  • Closed AED 1M+ in revenue selling connected hardware and SaaS to fleet, logistics, and government clients UAE-wide.
  • Ran 600+ live demos and on-site POCs on Teltonika, Jimi IoT, Ruptela, and proprietary GPS hardware — 75% proposal win rate.
  • Owned the full 1–3 week cycle end to end: prospecting, discovery, live install, commercial close, and onboarding.
  • Retained 95% of accounts via usage monitoring, quarterly reviews, and 24-hour issue resolution; ran ASATEEL and SecurePath compliance rollouts.
Jul 2021 – Oct 2022
Tutto Group · Katha Infocom
Kerala, India

Founder & Growth Marketing Lead

  • Founded Tutto Group as a B2C retail and delivery venture in the post-lockdown recovery; scaled operations before a controlled wind-down.
  • Lifted Katha Infocom profit 10% via marketing process overhaul, B2B PPC campaigns, and a 5-person sales team.
  • Ran daily content calendars, digital campaigns, and partner sites across both ventures.
Jul 2019 – Sep 2021
Nippon Paint Group AR
Kerala, India

Relationship Officer — Key Accounts & Channel Sales

  • Displaced 30% of competitor share in territory by building direct ties with manufacturers, architects, and construction firms.
  • Handled 5+ distributors and 100+ architect/contractor accounts; tracked buying patterns in SAP ERP for territory planning.
  • Stabilised monthly revenue through retention and win-back campaigns during channel consolidation.
Aug 2017 – Jul 2019
Asian Paints Ltd
Malabar Region, India

Direct Sales Representative — Field Sales & B2B Accounts

  • Won specification-led orders from 50+ architects and 80+ contractors via structured site visits and account mapping.
  • Sourced new leads, built prospect lists, and reported validated pipeline weekly to the territory manager.
  • Flagged territory risks early by tracking site reports and monthly sales patterns.
Capabilities

What I bring to the table

Sales & Business Development

Consultative SellingSolution Selling Territory ManagementHunter Prospecting Live Product DemosProof of Concept Key Account ManagementCFO-Level Engagement Multi-threaded DealsPipeline Revival Renewals & ExpansionCold Outbound

IoT & Hardware-Attached SaaS

GPS TrackingFleet Telematics IVMSAsset Tracking Sensor NetworksConnected Devices TeltonikaJimi IoT RuptelaASATEELSecurePath

Enterprise & Finance Platforms

CCH TagetikSAMESGCleversoft Corporate Performance MgmtFinancial Consolidation IFRS 16IFRS 17 ESG (GRI, ISSB, TCFD, CSRD)Scope 1/2/3

Tools & Markets

HubSpotSalesforceZoho CRM LinkedIn Sales NavigatorSAP ERP Perplexity AIClaude AI UAE · KSA · QatarOman · Bahrain · Kuwait India · APAC
Selected work

Featured projects

Compliance-led deployments and solution-design initiatives in the UAE.

Compliance

ASATEEL Programme

Project Coordinator / Sales Engineer

Coordinated UAE compliance-mandated fleet rollouts — client communication, on-site integration, and audit-ready documentation.

B2B ComplianceProject MgmtRegulatory
Telematics

SecurePath

Technical Sales Support / Onboarding

Drove client onboarding and regulatory-compliant deployment of IoT tracking under the SecurePath framework.

CRMIoT / TelematicsCompliance
AI · IoT

AIoT Task Tool

Business Development & Solution Designer

Helped shape an internal AIoT task-management initiative — connecting IoT data feeds to a usable operations dashboard.

IoT DataAI/MLDashboard UX
Background

Education & certifications

Education

Bachelor of Business Administration (BBA)
Retail Sales & Marketing · Madurai Kamaraj University, India · 2015–2018
Diploma in Financial Accounting
NCET, India · 2013

Languages

English — Professional Hindi — Professional Malayalam — Native Tamil — Fluent Arabic — Basic

Licences & Certifications

Prompt Engineering: How to Talk to the AIs
May 2026 View
Strategic AI Prompting for Managers
May 2026 View
Using AI for Data-Driven Insights
May 2026 View
Utilizing AI for Sustainability & ESG Outcomes
Jan 2026 View
Get in touch

Let's build something worth selling.

Open to senior B2B sales and business development roles across the GCC — fleet/IoT, enterprise SaaS, and field BD. UAE resident, visa to 2028, open to relocation.